George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Reflect the Fandom Back to Itself

Eight ways brands can reflect fans’ emotions, sacrifices, contradictions, cultural codes and less-than-glamorous habits.

5 min read

Enhance a Fan Ritual

Seven ways to enhance existing fan rituals.

4 min read

Gamify Fan Expertise

Five ways to make expertise playable.

3 min read

Mobilise the Fan Base

Seven ways to turn passion into action.

5 min read

Recognise and Reward Devotion

Five ways brands can turn fan behaviour, knowledge and loyalty into meaningful status, access, recognition and rewards.

3 min read

Product Demos & Torture Tests

Eight creative ways for turning product claims into compelling, difficult-to-dismiss proof.

5 min read

Creative Use of Money

Four ways to turn currency into protest, representation, visual evidence or a key that unlocks new experiences.

3 min read

Footfall

Eight creative ways for turning proximity, journeys, digital behaviour and cultural moments into physical visits

4 min read

Creator-Led Conversions

Seven ways to turn creator authority, content and cultural identity into practical conversion mechanisms.

4 min read

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