George Webster

104 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 10,000+ catalogued. This platform is what came out of it.

K-Supermarket just shifted the category it competes in.

The tactics behind K-Supermarket on Tripadvisor and the questions that could have got you there.

2 min read

Creative Sacrifices

How brands can win by giving something up or by encouraging others to do so.

8 min read

Reframe Your Brief: Electric Bikes

Not more ideas. Different ways of seeing the problem.

2 min read

McDonald's tempt loyalists to switch their order

The tactics behind McCrispy. Betray Your Go-To. and the questions that could have got you there.

2 min read

British Airways turns the accents of its cabin crew into its most ownable US asset

The tactics behind Everything's Better with a British Accent and the questions that could have got you there.

2 min read

Tesco turn grocery shopping into an act of generosity

The tactics behind Free Fruit & Veg for Schools and the questions that could have got you there.

2 min read

Divergence Isn't A Model Problem. It's A Thinking Problem.

The case for directed divergence: curated Word packs vs VC-funded LLM-engineered randomness

4 min read

Mercedes-AMG put Harvey Specter's composure under pressure to the ultimate test

The tactics behind the AMG GT Arctic Campaign and the questions that could have got you there.

2 min read

The Old World Setting

The past isn't a backdrop. It's where excuses collapse, problems get exposed and product truths find their proof.

5 min read

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