George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Victim Villain Juxtaposition

Three ways to force the cause and casualty into the same visual frame.

4 min read

DoorDash turns ordering in into a forbidden romance

The tactics behind ‘Not That Dramatic’ and the questions that could have got you there

2 min read

Lupa makes an expired Story last forever

The tactics behind 'This story is unavailable' and the questions that could have got you there

2 min read

OpenAI gives GPT-live the grandma test

The tactics behind Chat GPT Voice and the questions that could have got you there.

2 min read

What else might people use to get our product’s benefit

Find the workaround hiding inside the benefit.

7 min read

Tinder swipes left on traditional dating

The tactics behind Dump Traditional Dating and the questions that could have got you there.

2 min read

DIRECTV makes Saquon Barkley hurdle every obstacle between fans and football

The tactics behind 'Stream Football Without Hurdles' and the questions that could have got you there

1 min read

Hector’s Deli shows what happens when posting replaces eating

The tactics behind ‘Socials’ and the questions that could have got you there

2 min read

The Forbidden Pharmacy locks away lifesaving medicines to show patients what they cannot have

The tactics behind Forbidden Pharmacy and the questions that could have got you there.

2 min read

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