George Webster

104 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 10,000+ catalogued. This platform is what came out of it.

Nostalgia Commerce

The past is perhaps your most underused pricing strategy.

5 min read

Personal Moment Discounts

The best time to offer a discount is when the person already knows they need it.

6 min read

Scavenger Hunt Discounts

The search has to do the strategy. The discount just seals the deal.

9 min read

Sports Jersey Commerce

The sports jersey is far more than a place to put a logo.

6 min read

Sporting Celebration Commerce

Winning Is the moment. The trophy Is the media. The celebration is the trigger.

6 min read

Ball Behaviour Commerce

Turn where the ball goes into what fans buy — and what they remember.

4 min read

Referee Behaviour Discounts

Nobody goes to a match to watch the ref but they could just be your best promotional mechanic yet.

5 min read

Player Behaviour Discounts

The most valuable moment on the pitch isn't the goal. It's the gestures before and after.

7 min read

Envy

The uncomfortable feeling that draws people to act

6 min read

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