George Webster

134 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Salient Anchoring

Twelve ways to stick it to something stronger.

7 min read

Overcome Restrictions

Eight ways to get creative with the rules.

6 min read

Address Misconceptions

Change What They Think They Know. Change Everything.

7 min read

Creative Showrooming

Six ways to turn everyday spaces into persuasive retail environments.

6 min read

Reward & Retention

Six ways to keep people coming back for more than just the discount.

5 min read

Cost of Living

Sell with Empathy. Win with Ingenuity.

6 min read

Shift Category

Four ways to reframe a product, behaviour, or message into a different category or context.

4 min read

Sharing Solutions

Solve the problem. Share the fix.

7 min read

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