George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Borrowed Interest

Five ways to give them a story structure or character they already know.

4 min read

Metaphors That Recode Thinking

Five ways to change how people think about your brand, your product or the world around it.

4 min read

Football Metaphors

The Beautiful Game Has Always Been More Than a Game.

3 min read

Celebrity Metaphors

Three ways that turn specific celebrity meaning into the proof.

3 min read

Media Metaphors

When the Medium Stops Carrying the Message and Becomes It.

3 min read

Problem Metaphors

Four ways to make the problem impossible to dismiss.

3 min read

Reframe Dull

Eight ways to turn dull product truths into something worth watching.

5 min read

Familiar Rituals

Five ways to meet people where they already are.

4 min read

Salient Anchoring

Twelve ways to stick it to something stronger.

7 min read

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