George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Pick A Fight With Culture

Five ways to challenge the absurdity, the cruelty, or the hypocrisy of cultural norms.

4 min read

Attribute in Competition

Saying you're better is free. Proving it costs them.

3 min read

Expose the Real Enemies Benefiting

The villain isn't hiding. They're just not on your brief.

4 min read

Dismay an Antagonist

Six ways to identify your villain and position against them hard.

5 min read

Turn the Tables

Seven ways to flip what they do or want to do into your campaign.

6 min read

Behind the Scenes

Six ways to pull back the curtain with purpose.

5 min read

Dramatise the Benefit

Five ways to make people feel what your product does. Not just understand it.

4 min read

Horror

Five ways to give your audience the spooks.

4 min read

Fairytales

Five ways to show that the oldest stories can still be the sharpest tools in the room.

4 min read

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