Unexpectedness Napolina gives a man who can't park one thing he gets right The tactics behind 'Now You're Cooking' and the question that could get you there. 2 min read
Unexpectedness ANZ blacks out the most useful part of every ad The tactics behind 'The Sauce' and the question that could get you there. 2 min read
Unexpectedness IKEA turns a bookcase into Skyrim’s ultimate companion The tactics behind ‘Storageborn’ and the question that could have got you there. 2 min read
Unexpectedness KFC turns anything gold into currency The tactics behind ‘Liquid Gold Exchange’ and the question that could have got you there. 2 min read
Unexpectedness Bankwest rewards interesting people with an interesting rate The tactics behind ‘Interesting Rates’ and the question that could have got you there. 2 min read
Unexpectedness Duolingo turns a familiar insult into an invitation The tactics behind 'Ullu Da Pattha' and the questions that could have got you there. 2 min read
Unexpectedness Sand to Soles turns a beach into a foot check-up The tactics behind ‘Foot Balance’ and the question that could have got you there. 2 min read
Unexpectedness National Tiles makes annoying an advantage The tactics behind 'Annoyingly Good' and the question that could have got you there. 2 min read
Unexpectedness Spotify made its posters worth stealing The tactics behind 'Fan Life' and the question that could have got you there. 3 min read