Heroes

6 posts

Napolina gives a man who can't park one thing he gets right

The tactics behind 'Now You're Cooking' and the question that could get you there.

2 min read

Seven ways to turn devotion into proof.

5 min read

Six ways to turn characters into persuasive shorthand.

5 min read

Five ways to show up directly inside the territory that makes the fight feel real.

6 min read

Nine ways to leverage a character's fame to convey the desired outcome your brand needs.

7 min read

Six ways to put someone else in the frame.

5 min read

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