Unexpectedness Spotify made its posters worth stealing The tactics behind 'Fan Life' and the question that could have got you there. 3 min read
Fandom Spotlight Paddy Power asks why anyone loves football this much The tactics behind ‘Why The Football Not?’ and the question that could have got you there. 2 min read
Emotional Charge Charity: water makes a penny become a $40 donation The tactics behind ‘Every Penny Counts’ and the question that could have got you there 2 min read
Emotional Charge Heinz lets fans measure ketchup with their hearts The tactics behind ‘Love Lid’ and the question that could have got you there 2 min read