Social Participation as Currency
Six ways to show how behaviour can become a genuinely spendable brand asset.
Commerce
Creative Commerce tactics use price, payment, loyalty, reward, access, utility or purchase mechanics as creative material, so the path to buying becomes part of the appeal.
Creative Use of Discount Codes
The promo code is a blank canvas. Make it more than an afterthought.
Contextual Moment Commerce
Seven ways to sell something when the moment is already doing the work.
Gaming Commerce
Eight tactics that turn the mechanics of play into the mechanics of purchase.
Correlated Product Benefit Discounts
Five ways to make the product claim part of the discount mechanic.
Correlated Pain Point Discounts
Four ways to ensure the Worse it gets, the better the deal.
Personal Moment Discounts
Five ways to show up inside a personal moment that the customer is already in.
Scavenger Hunt Discounts
Eight ways to make consumers hunt. The discount just seals the deal.
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