Behaviour

22 posts

Behaviour tactcs help you focus on the habits, shortcuts, avoidance, rituals and workarounds people actually do, not what they claim, intend or say in research.

Body Talk

Five ways to leverage a tangible proxy to get the unsayable said.

4 min read

Reframe the Ritual

Four ways to show up inside a ritual and change what it represents without disrupting what it is.

4 min read

Reframe Shame Into Pride

Four ways to turn what people hide into what they share.

4 min read

Reward & Retention

Six ways to keep people coming back for more than just the discount.

5 min read

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