Income Insurance turns a full stop into an ellipsis
The tactics behind 'For Every Story' and the question that could get you there.
Wordplay Spotlight
Goodwipes turns a rival's Times Square billboard into its set-up
The tactics behind 'Just for Butts' and the question that could get you there.
Durex sends Sean Dyche to get Woodley United rising
The tactics behind 'Get Wood Rising' and the question that could get you there.
ANZ blacks out the most useful part of every ad
The tactics behind 'The Sauce' and the question that could get you there.
Duolingo turns a familiar insult into an invitation
The tactics behind 'Ullu Da Pattha' and the questions that could have got you there.
Audible puts imagination on the Tube map
The tactics behind ‘The Story Line’ and the question that could have got you there
Uber makes normal behaviour look strange
The tactics behind ‘Add another layer’ and the question that could have got you there
Lamisil makes you see feet everywhere
The tactics behind ‘Get Feet Off Your Mind’ and the question that could have got you there
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