JCPenney sends bargain hunters to retail rehab
The tactics behind ‘Retail Rejuvenation’ and the question that could have got you there.
Value
The Ordinary sells you a $305 avocado to expose what you're really paying for
The tactics behind The Markup Marché and the questions that could have got you there.
Reframe Value
Nine ways to change the reference point your brand is being measured against.
Subscribe to Big Ideas That Work for free tools and updates.
Join today, and we’ll send you the Source of the Idea 2026 report.