Cadbury hands out £25,000 you're not allowed to keep
The tactics behind 'Giveaway Give Away' and the question that could get you there.
Currency and Payment
PENNY pays TikTok's funniest commenters in shopping vouchers
The tactics behind 'Comment Coupons' and the question that could get you there.
Creative Use of Insurance
Nine ways to show how brands can insure mishaps, rituals, promises and overlooked value to make their positioning tangible.
Creative Use of Money
Four ways to turn currency into protest, representation, visual evidence or a key that unlocks new experiences.
Social Participation as Currency
Six ways to show how behaviour can become a genuinely spendable brand asset.
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