Five ways to make the product claim part of the discount mechanic.

Four ways to ensure the Worse it gets, the better the deal.

Four ways to make the past part of your pricing strategy.

Six ways to show up inside a personal moment that the customer is already in.

Eight ways to make consumers hunt. The discount just seals the deal.

Six ways to turn the sports jersey into a commerce mechanic.

Five ways to make celebration the trigger.

Four ways to turn where the ball goes into what fans buy and what they remember.

Five ways to turn the person nobody goes to a match to watch into your best promotional mechanic yet.