George Webster

134 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Sporting Celebration Commerce

Five ways to make celebration the trigger.

5 min read

Ball Behaviour Commerce

Four ways to turn where the ball goes into what fans buy and what they remember.

3 min read

Referee Behaviour Discounts

Five ways to turn the person nobody goes to a match to watch into your best promotional mechanic yet.

5 min read

Player Behaviour Discounts

Six ways to turn player behaviour into discounts and purchase triggers.

6 min read

Envy

Seven ways to turn the green-eyed monster into a strategic asset.

5 min read

K-Supermarket just shifted the category it competes in.

The tactics behind K-Supermarket on Tripadvisor and the questions that could have got you there.

2 min read

Creative Sacrifices

Seven ways brands can win by giving something up or by encouraging others to do so.

7 min read

McDonald's tempt loyalists to switch their order

The tactics behind McCrispy. Betray Your Go-To. and the questions that could have got you there.

2 min read

British Airways turns the accents of its cabin crew into its most ownable US asset

The tactics behind Everything's Better with a British Accent and the questions that could have got you there.

2 min read

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