Carl's Jr turns rivals' one-star reviews into free burgers
The tactics behind 'One-Star Swapper' and the question that could get you there.
Disappointment
JCPenney sends bargain hunters to retail rehab
The tactics behind ‘Retail Rejuvenation’ and the question that could have got you there.
Disappointment
Nine ways to turn the emotion nobody wants into a brief we can quickly relate to.
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