A thinking engine is a curated pack of downloadable guides sourced from a growing database of over 14,000 campaigns. Upload a pack to your AI, and it gains the questions, frameworks, sub-tactics, reframes, and verified campaign examples to think with directed divergence on your next brief.
Want proof?
Everything on this site was written using an engine. So if you like what you see, your AI can think like everything on here and apply it to your next brief before your next coffee goes cold.
See them in action
Want to see how the prompt packs and engines work on a simple brief? Head over to the Product Demos tab to see mini briefs run through different engines, with the AI outputs shown exactly as they come back.
Prompt Packs available with subscription
These are lighter, question-oriented documents designed for when the brief is still wide open. Twelve prompt packs spanning strategy, commerce, storytelling, and creative craft are available for download with a paid membership, providing your AI with the curious questions to speed past the obvious when brainstorming.
Prompt Packs provided as part of your Mischief Maker subscription include: Creative Omission · Creative Excuses · Distinctiveness · Discounts · Dumb Thinking · Familiar Rituals · Metaphors · Pick An Enemy · Parody · Salient Anchoring · Shift Category · Social Commerce
Shift Perception Engine
This engine gives your AI a set of sumoweight guides for reframing problems, challenging assumptions, exposing hidden truths, picking sharper enemies, disrupting category norms and turning familiar ideas into more provocative starting points.
Tactics with sub-tactical depth include: Address Misconceptions · Dumb Thinking · Pick An Enemy · Reframe Anything Playbook · Salient Anchoring · Shift Category · Smash Stereotypes · Spark A Debate · Tell The Truth Playbook · Trojan Horse Seduction · Trojan Horse Provocation
Change Behaviour Engine
This engine gives your AI a set of sumoweight guides for shaping habits, reducing friction, creating rituals, using context, building motivation, reframing social norms and making the desired action feel easier, more natural or more rewarding.
Tactics with sub-tactical depth include: Behavioural Nudges · Challenge Social Proof · Commitment Through Identity · Context · Create New Rituals Playbook · Everyday Triggers · Familiar Rituals · Gamify The Pain Point · Give Permission · Incentivise The Problem · Irrational Beliefs · Loss Aversion · Moment of Maximum Need · Moment of Maximum Temptation · Sharing Solutions · Think Upstream
Commerce Engine
Most commerce briefs get a discount. The best ones get an idea. This engine covers the full range of creative commerce tactics — cost of living, loyalty, trial, footfall, competitions and more — giving your AI the sumoweight thinking to turn a commercial problem into something people actually want to engage with.
Tactics with sub-tactical depth include: Community Commerce · Competitions · Contextual Commerce · Cost of Living · Creative Insurance · Creative Payments · Data Commerce · Discounts · Football Commerce · Gamify The Pain Point · Incentivise The Problem · Nostalgia Commerce · Pet Commerce · Physical Commerce · Reward and Retention · Showrooming · Social Commerce · Sporting Celebration Commerce · Subscription Commerce · Trial and Sampling
Creative Tactics Engine
The best creative departments have a drawer full of these. Tactics that work every time — names, excuses, wordplay, omission, torture tests, hidden messages, hotlines, sacrifices and more. This engine gives your AI the same drawer, fully stocked, fully structured, and ready to open on any brief.
Tactics with sub-tactical depth include: Apologies & Excuses · Copycats and Lookalikes · Creative Context · Day Afters · Do Not Do Something · Flaws · Hack Legal Obstacles · Hack Rival Media · Hack Search · Hack Sponsorship · Hidden Messages · Hotlines · Mistakes · Names · Omission · Reviews · Role Reversals · Sacrifices · Torture Tests · Trojan Horse Provocation · Trojan Horse Seduction
Storytelling Engine
There's always a better story in the brief. Sometimes it's a genre. Sometimes it's an emotion — embarrassment, guilt, pride. Sometimes it's a perspective shift or a metaphor that reframes everything. This engine gives your AI the full range of narrative tools to find it.
Tactics with sub-tactical depth include: Address Misconceptions · Behind The Scenes · Consequences · Dramatise The Benefit · Emotion (x14) · Genre (x10) · Training Sequences · Metaphors · Personification · Storytelling Playbook