Turn ChatGPT into your context-obsessed comms strategist. This DIY pack — part of Mischief Maker Membership — gives you everything you need to build a GPT trained on cultural hijacks, geo-triggers, behavioural nudges, guerrilla sparks, and contextual commerce. It doesn’t just provide inspiration — it structures comms frameworks that connect human truths to brand tasks, then finds the sharpest contextual levers to cut through. Upload, set your prompts, and unlock context-first comms strategy in minutes.
What’s Inside
Over 120 campaign case studies grouped across 8 guides covering:
- Guerrilla sparks & advocacy stunts
- Real-time cultural event hijacks
- Behavioural nudges & everyday reminders
- Partnership and “point-of-truth” moments
- Geo-triggered activations & location hacks
- Contextual commerce & point-of-sale interventions
- Platform and algorithm subversions
- Ritual nudges, proximity plays, and friction flips
How It Can Help
Set up a GPT that:
- Thinks in culturally sharp, context-rich ways
- Builds comms frameworks that connect truths → barriers → tasks
- Matches the right moment to the right medium
- Reframes briefs with timely, tactical twists
- Sparks emotion-charged ideas that go beyond generic media plans
What’s Inside – Deeper Dive
Here’s the full list of context guides available to upload to GPT. Each one is packed with campaign-backed tactics, structured to spark creative thinking fast.
Behavioural Nudges & Ritual Reminders
Flip everyday habits into brand rituals.
Use showers, bras, beers, toilets, or even petrol pumps as media.
Guerrilla & Advocacy Interventions
Turn protest into participation.
Flip absence into presence, or make the unseen impossible to ignore.
Real-Time & Cultural Event Hijacks
Crash the moment.
From rival parades to World Cups, make the world’s attention yours.
Partnership & Point-of-Truth Moments
Catch people at the sharpest edge of decision-making.
Life-saving billboards, reverse deliveries, reminders when it matters most.
Geo-Contextual & Location Hacks
Right place, right time, right trigger.
From snowstorms to stadium seats, let location do the heavy lifting.
Contextual Commerce
Make the point of sale impossible to ignore.
From stunts at checkout to playful “unbuyable” products.
Platform & Algorithm Hacks
Hijack the scroll.
Flip search, reviews, GPS, and algorithms into subversive media.
Everyday Triggers
Build brand presence into cultural rituals.
From milk bowls to missing logos, find fame in the ordinary.
And that’s the whole damn caboodle.