Reframe Value is a free AI strategy tool that helps you find new ways to frame cost, saving, benefit and worth.
Give it a product, audience and value problem. It will help you move beyond discounts, generic claims and “great value” language to find more useful strategic routes.
Works with ChatGPT, Claude, Gemini or whichever AI you already use.
When the number isn’t the real problem
A product can feel expensive because people are comparing it with the wrong alternative. A saving can feel insignificant because its accumulated value remains invisible. A benefit can be overlooked because the audience does not recognise what it replaces, prevents or makes possible. Reframe Value helps you change the standard people use to judge the offer.
See what changing the frame can do
The brief: How can Fitbit help new mums get fit after having a baby?
The obvious route: Encourage them to exercise more and track their progress towards returning to fitness.
A Reframe Value route: Stop presenting movement as another thing a new mum needs to find time for. Use Fitbit to reveal how much physical activity she is already doing through carrying, feeding, soothing, walking and getting through the day.
Fitbit is no longer measuring how quickly she gets her old body back.
It is giving visible credit for everything her body is already doing.
The product hasn’t changed.
What counts as achievement has.
Inside you’ll get
- One complete tactic from the Reframe Anything Engine
- Nine distinct ways to reframe value
- 29 cross-tagged campaign examples
- AI-ready strategy and retrieval instructions
- A simple setup guide for ChatGPT, Claude, Gemini and other AI tools
Set it up once, then use it whenever a brief involves price, saving, benefit, investment or worth.
This is not another prompt for generating ideas
Reframe Value does not ask AI to produce 20 campaign concepts from the first interpretation of the problem. It gives AI a strategic method for examining how value is currently being judged and finding more productive ways to frame it. Because value is rarely contained in the number alone. It depends on what the number is being compared with.
One tactic. Nine ways to change the calculation.
Reframe Value is one complete tactic from the wider Reframe Anything Engine.
The full Engine helps you change how people interpret products, problems, behaviours, audiences, conventions and situations using a much wider library of reframing tactics, strategic questions and campaign precedents.
Try one complete part of the system first.
If it changes how you approach the brief, you can explore the big kahuna later.
Useful first. Upgrade later.
Get Reframe Value
Join BITW for free and I’ll send you the tool and setup instructions.
You will also receive occasional updates when I release practical strategy tools, Better Questions and reusable campaign tactics.
No passive-inspiration conveyor belt. No email nurture hell.
And that’s a promise.