The Discount Engine helps you turn discounts, samples and trials into ideas people actually care about: the code hidden in confetti, the offer unlocked by a crying baby, the sample delivered where the product is missing, the trial disguised as a mystery, or the reward earned by shaking a phone, spilling a pint or proving a product claim. Find the mechanic that makes trying or buying feel like part of the idea.
🏷️ £75. Buy once. Use forever. No tokens. No faff.
đź’ˇ 17 specialist discount tactic guides written in Markdown and structured for AI
🔢 120+ campaign examples structured for AI retrieval
đź›’ Covers earned discounts, behaviour triggers, real-time offers, pain-point pricing, product proof, personal moments, discount codes, scavenger hunts, nostalgia, gaming, sport, sampling formats and creative trial mechanics
🚀 Works with ChatGPT, Claude or Gemini. Upload in minutes.
What’s inside:
Ball Behaviour Commerce
Four sub-tactics for turning ball contact, misses, trajectories, deflections, dead balls or absence into a live commerce signal.
Behavioural Commerce
Eight sub-tactics for turning customer behaviour into the transaction trigger, from checkout interception and compliance rewards to physical actions, personal data and public commitment.
Correlated Pain Point Discounts
Four sub-tactics for making the customer’s frustration, hardship, risk, damage or shared ordeal set the value of the offer.
Correlated Product Benefit Discounts
Four sub-tactics for making the product claim do the selling, from interaction pricing and diagnostic discounts to performance rewards and proof-led trial.
Creative Sampling Formats & Distribution
Fourteen sub-tactics for making the delivery of a sample part of the idea, from hijacking adjacent deliveries and intercepting undesirable habits to sampling at the moment of maximum need, building immersive benefit worlds and turning sample packs into useful products, premium artefacts or media.
Creative Trial Mechanics
Ten sub-tactics for making the act of trying a product prove something, from creating the problem the sample solves and making trial instantly functional to using identity as eligibility, diagnosing compatibility, disguising the product as a mystery and compressing paid content into a compelling teaser.
Creative Use of Discount Codes
Four sub-tactics for turning the humble promo code into a commitment, memory test, discovery mechanic or physical object.
Gaming Commerce
Four sub-tactics for turning game worlds, player behaviours, targets, objects and native mechanics into real-world rewards, from hunting objects and targets to branded game assets and playable product demonstrations.
Nostalgia Commerce
Four sub-tactics for using past prices, revived assets, cultural properties and archives of desire to make a present offer feel more emotionally loaded.
Personal Moment Discounts
Four sub-tactics for making life stages, emotional states, hardship or impulse moments unlock unusually relevant offers.
Player Behaviour Discounts
Four sub-tactics for making player celebrations, rituals, failures or absences become commercial triggers.
Real-Time Commerce
Nine sub-tactics for turning weather, sport, rival activity, cultural moments, proximity, frustration, scarcity or live data into the reason to buy now.
Referee Behaviour Discounts
Four sub-tactics for turning official gestures, calls, interruptions, VAR moments and added time into timely offers fans actually notice.
Scavenger Hunt Discounts
Four sub-tactics for making the search itself prove the point, from product-truth and media-moment hunts to feature demonstrations and ambient trails.
Sporting Celebration Commerce
Four sub-tactics for turning victory rituals, trophies, confetti, spills, knee slides, medals and fan chaos into shoppable moments.
Sports Jersey Commerce
Four sub-tactics for turning kits, badges, shirt lifts, patches, numbers and sponsorship surfaces into price tags, payment devices, product demonstrations or commerce mechanics.
The Earned Discount
Six sub-tactics for making people chase, perform, commit, endure, contribute or repeat a distinctive brand action before receiving the reward.
Also included:
AI Precision Tools
Each tactic comes with a practical AI Precision Tool explaining when to use it, when to avoid it, how it works, how to prompt it, what weak use looks like, and which other tactics it combines with best.
Cross-Tactic Campaign Example Bank
A master bank of all campaign examples, organised by brief, signal, mechanism, strategic role, and transferable pattern.
Discount Engine AI Operating Instructions
A practical operating guide for your AI to run the full system based on what you ask it.
A Cheat Sheet For You
Five practical ways to help you get up and running.