The Strategy Engine helps you turn strategic problems into campaign ideas that change how people see a brand, category or issue: challenge an outdated law through an illegal supermarket, escape censorship by moving art to OnlyFans, turn a beer bottle into sand, expose bias by changing one detail, or follow an accepted rule until its absurdity becomes impossible to ignore. Find the strategic move that makes the whole campaign click.
🏷️ £60. Buy once. Use forever. No tokens. No faff.
đź’ˇ 10 specialist strategy tactic guides written in markdown and structured for AI
🔢 70 campaign examples structured for AI retrieval
🧠Covers absurdity, misconceptions, distinctive brand assets, comparisons, restrictions, reversals, anchoring, open-source solutions, stereotypes and upstream intervention
🚀 Works with ChatGPT, Claude or Gemini. Upload in minutes.
What’s inside:
Absurdity of the Status Quo
Seven sub-tactics for exposing the madness hidden inside accepted systems, from following their logic to breaking point and making contradictions literal to obeying the rules exactly and bringing their consequences forward.
Address Misconceptions
Seven sub-tactics for breaking down beliefs that facts alone cannot shift, from taking misconceptions to their logical extreme and turning counterclaims into proof to letting audiences catch themselves being wrong.
Building Brand Equity Through Distinctiveness
Seven sub-tactics for making recognisable brand codes organise the idea, from remixing familiar assets and turning recognition into proof to removing the asset entirely to demonstrate how strongly the brand owns it.
Compare and Contrast
Seven sub-tactics for choosing the second thing that makes the first easier to judge, from putting rivals in the frame and changing the measure to exposing bias, showing with and without, and placing promises beside reality.
Overcome Restrictions
Seven sub-tactics for finding the precise boundary inside a legal, platform, category or format restriction, then challenging, reclassifying, altering, relocating, substituting, delegating or encoding around it.
Reverse Truth
Six sub-tactics for reversing the audience’s expected reading to reveal a stronger truth, from flipping first impressions, relationships and statistics to reversing rules, timelines and objectives.
Salient Anchoring
Eight sub-tactics for making unfamiliar prices, products, behaviours and problems easier to value, from borrowing familiar measures, authority and status to giving abstract issues physical scale or attaching actions to meaningful moments.
Sharing Solutions
Seven sub-tactics for turning brand expertise into something other people can use, from rewriting rules and redesigning defaults to building missing references, teaching systems, publishing fixes and giving away advantages.
Smash Stereotypes
Seven sub-tactics for challenging the assumptions that decide who gets seen, trusted or served, from flipping social rules and exposing double standards to rewriting cultural scripts and changing the systems that reproduce stale stereotypes.
Think Upstream
Seven sub-tactics for moving beyond symptoms and changing what produces the problem, from removing structural blockers and changing inputs to redesigning products, incentives, infrastructure and environments.
Also included:
AI Precision Tools
Each tactic comes with a practical AI Precision Tool explaining when to use it, when to avoid it, how it works, how to prompt it, what weak use looks like, and which other tactics it pairs best with.
Cross-Tactic Campaign Example Bank
A master bank of all campaign examples, organised by brief signal, strategic blockage, mechanism, audience effect, strategic role and transferable pattern.
Strategy Engine AI Operating Instructions
A practical operating guide for your AI to diagnose what is strategically stuck, select the strongest tactic and run the full system based on what you ask it.
A Cheat Sheet For You
Five practical ways to help you get up and running.